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SMS Opt-in Examples

TCPA-compliant opt-in language templates for your business

Why Proper Opt-in Matters

The Telephone Consumer Protection Act (TCPA) and Cellular Telecommunications Industry Association (CTIA) guidelines require businesses to obtain prior express written consent before sending marketing text messages. Proper opt-in language protects your business and ensures compliance.

Important: These are examples only. Consult with your legal team to ensure your opt-in language meets all applicable requirements for your specific use case and jurisdiction.

1. Website Signup Form

Key elements: Explicit checkbox (not pre-checked), identifies sender, states messages are automated, mentions message/data rates, includes opt-out instructions, links to privacy policy.

2. Keyword/Shortcode Opt-in

Text JOIN to 55555

to receive exclusive deals and updates!

By texting JOIN to 55555, you consent to receive recurring automated marketing messages from [Company Name]. Msg & data rates may apply. Msg frequency varies. Reply STOP to cancel, HELP for help.
Auto-response message after keyword:
"Thanks for subscribing to [Company Name] alerts! You'll receive up to 4 msgs/month. Msg & data rates may apply. Reply STOP to cancel, HELP for help."

3. Point of Sale / In-Store

Cashier Script:

"Would you like to receive exclusive discounts and offers via text message? Standard message and data rates apply, and you can opt out at any time by texting STOP."

Receipt Language:

By providing your phone number, you consent to receive recurring automated marketing messages from [Company Name]. Msg & data rates apply. Msg frequency varies. Text STOP to opt out.

4. Double Opt-in (Recommended)

Best Practice: Double opt-in provides an extra layer of consent verification and is recommended for marketing messages.

Step 1: Initial Signup
User provides phone number through web form, keyword, or in-store.
Step 2: Confirmation Message (Sent by System)
"[Company Name]: Reply YES to confirm you want to receive promotional messages. Msg & data rates may apply. Reply STOP to cancel."
Step 3: User Confirms
User replies "YES"
Step 4: Welcome Message
"You're subscribed to [Company Name] alerts! Expect up to 4 msgs/month. Reply STOP to opt out, HELP for help."

Required Disclosure Elements

Program Name
Identify your business/brand clearly
Message Frequency
State how often messages will be sent (e.g., "up to 4 msgs/month")
Message & Data Rates
Disclose that standard rates may apply
Opt-out Instructions
Explain how to unsubscribe (Reply STOP)
Help Instructions
Explain how to get help (Reply HELP)
Terms & Privacy Links
Provide links to full terms and privacy policy
Consent Not Required
State that consent is not a condition of purchase (for marketing)
Automated Messages
Disclose messages are automated/recurring

Required STOP/HELP Responses

When user texts STOP:
"You have been unsubscribed from [Company Name] messages. You will receive no further texts. Reply JOIN to resubscribe."
When user texts HELP:
"[Company Name] SMS Alerts: For help, contact support@example.com or call 1-800-XXX-XXXX. Msg & data rates may apply. Msg frequency varies. Reply STOP to opt out."

Need Help with SMS Compliance?

DialYourCalls provides built-in compliance tools including automatic STOP/HELP handling, opt-out management, and consent tracking. Our platform helps you stay compliant with TCPA, CTIA, and carrier requirements.

View Compliance ToolsRegister Your Brand (10DLC)

This page is for informational purposes only and does not constitute legal advice. Consult with a qualified attorney for guidance on TCPA compliance for your specific situation.

Last updated: December 2025